Company I.E.C.O., began its activity by targeting the local market and developed in an increasing way. The flexibility and the adaptability of the production equipment of I.E.C.O., easily enable him to satisfy the orders with technical and commercial specifications different. It would have to be said, that this competing technological advantage confers on the company a room for significant commercial manoeuvre.

The broad range of sectors users of packing out of corrugated cardboard, opens broad development prospects of the company in the medium and long term and constitutes an opportunity which it belongs to I.E.C.O., to seize in time.

The operators of packing out of paperboard are innumerable and belong to varied branches of industry, of which amongst other things:

• ceramics
• the biscuit factory
• the chocolate factory
• the agroalimentary one 
• the shoe & clothing
• chemistry & pharmacy
• cosmetics & perfumery
• plastic
• furnishing
• electric household appliances
• agriculture

COMMERCIAL ASPECT & MARKETING
The attraction of the consumer is done by packing. Consequently revêt quality a cardinal importance from where name results from this from the packing of quiet salesman.

The principal concern for marketing is the cost and quality. So to reinforce quality, company I.E.C.O., judged that it was essential to invest in a laboratory.

The quality control which was made until a recent past, was of visual type by technicians even if they have a perfect command of the field of corrugated cardboard, does not generate less risks for the label and the public image of the company.

As regards the input, it should be noted that the essence of the raw material and consumable is of foreign origin, imported mainly European Convention countries. Raw material locally manufactured equivalent to the qualitative plan with the imported product but far from satisfying the Algerian market.

DEVELOPMENT PROSPECTS
In the current situation, as long as there is a keen demand in packing, I.E.C.O., practically does not encounter a difficulty for the flow of its products.

However, one should not omit that with the liberalization of the economic activity and commercial, the signature by Algeria of the agreement of association with the European Union, for the installation of the free trade area and its future accession with the world organization of the trade, the research of the markets becomes a condition of survival for I.E.C.O.

In this context, I.E.C.O., starts to improve its methods of approaches of the market and to develop new strategies of development of customer loyalty.

It is certain that export does not constitute, at least for the moment, a priority in the strategy of development of IECO.

In any event, even if the company does not test today, the need to penetrate the external markets, it does not remain about it less than the internationalization of its activity should not be lost sight of the fact.

It remains an objective to be reached in its policy of strategic development for the essential reasons and which are as follows:

Firstly: with the phenomena of universalization and globalisation, the economic and commercial borders tend to grow blurred.
In other words, firm I.E.C.O, is selected from now on to evolve/move in an increasingly open and competing environment and that it cannot count, to succeed, that on the competitive capacity of its products and its commercial performances.

Secondly: by côtoyant foreign companies, I.E.C.O., will be inevitably brought continuously to level itself on the managerial plans, human, technological and commercial.

Thirdly: while being addressed to markets and consuming foreign, I.E.C.O., acquires a priceless experiment as regards international management.

Fourthly: for the market of proximity to knowing country maghrébins, the need is considerable and Algeria has an advantage of proximity. However, the company regards the countries as customers with priority development after the national market in the long run.

In conclusion, how the company can it form part of the international competition if it is not the levelling of its system of production and the environment of the businesses?

Tariff protections being called to reduce itself and even to disappear, the levelling consequently constitutes the average privileged person to develop assets of competitiveness.

This is why, answering the rules of eligibility of the programme of levelling, controlled by the I.E.C.O., Minister of Industry, after having undergone the DSG (Total Strategic Diagnosis) and the PMN (Plane of Levelling), by an office of expertise, obtained the agreement and the validation by the National Committee before engaging in the concrete realization of the program which is on a level of appreciable advance.

Thanks to its spirit of invention and creativity, IECO is one of the first companies to launching the corrugated cardboard display units in the Algerian market.

With two manufacturing units equipped with equipment of modern technology which enables us to fully meet your requirements of modernity and performance.

OUR OBJECTIF
IECO engages has to ensure for you, all the stages of realization and production starting from the idea which has to germinate in your spirit.

By délégant us all your concern as regards corrugated cardboard packing, we assure you a whole satisfaction with regard to the quality of your product, its esthetics and its price.